It may be the newest major social network, but Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. Millions of blogs including me drive visitor with Pinterest more than YouTube, Google Plus and LinkedIn combined.
What is Pinterest?
It is an online scrapbook where users can upload or paste images and videos from websites to form collages. Just like other social networks, users can share and repost content and follow other users. You can also share your content via Facebook and Twitter. You can also drive visitor with Pinterest to your revenue based site, if you learn to use it effectively.
Here are the 10 most effective and researched ways to drive visitor with Pinterest
1. Create catchy Board names.
Name attracts people, don’t you agree? Choose catchy and interesting names for your Board. The immediate advantage of this is you will get a hell lots of followers instantly, results you can easily drive visitor with Pinterest.
Target your Board should to a specific audience, don’t try to sell meat to a vegetarian. Bear in mind that western countries read from left to right. So it’s a good idea to place your “profit” boards at the beginning. The below image will help you to choose your visitors you want to target.
2. List your Website on your profile.
Brand value matters a lot. List you brand or business name on your profile. Likewise, a good profile pic goes a long way and is more engaging than a company logo.
3. Link your Social Networks together.
You know the power of social media, right. If not, you’re missing the key to move forward without Google. Link your Brand Facebook and Twitter page and automate sharing by setting it up, if you want to drive visitor with Pinterest suddenly after updating your blog.
It brings traffic to your boards for two reasons: people love pictures, and they know that they are not being sent to a sales-related page. So they are more likely to click on your link.
4. Fill the About section properly.
This is the part where maximum fails. Don’t neglect the importance of “About” Page. Fill in the ‘About’ section very carefully. Chatty and casual usually works better because it fits with the feel of the site. Leave the corporate yawn speak for somewhere else.
5. Use Smaller Image & Infograph.
Infographics often explain a process or present products in an attractive way by educating the user without a long written text. Beautiful, interesting images should make up the core of your Pinterest boards, it’s a good idea to place a few infographics on each one.
Those images that are re-pinned frequently tend to be creative and/or well-designed photos and images containing (famous) quotes.
6. Pin Consistently.
Much like maintaining a website, you can help maintain the interest of people by pinning content regularly. Try pinning at least once a day. Consistent update helps a lot to drive visitor with Pinterest.
7. Like and Comment on Other’s Pin.
You know very well how engagement matters in blogging. It is just another way to drive attention to your Pinterest board. Don’t miss a chance to like and drop a comment on the pins that fits with or is complementary to your niche, controversial comments will be more better, if you know what I mean !
8. Choose the best Time To Pin?
According to analysis peak traffic times on Pinterest are 5-7am and 5-7pm ET, coinciding with U.S. users waking up and later finishing work. If you’re targeting another country, adjust those times to suit the time-zone and working routines.
9. Optimize your Pinterest for SEO
Well! SEO Matters everywhere, whether it’s a search engine or Pinterest. Put your main keywords in your profile, board and image titles and descriptions. Include a link to your website on the image’s description.
It is an extra advantage to add Watermark on Images, but make sure to that Image is copyrighted or not. Because it’s totally a image based site and it gonna help a lot to drive visitor with Pinterest.
10. Just Be Yourself:
Pinterest is comprised of men and women who are sharing their interests, nothing more, nothing less. Don’t put so much pressure on yourself to create the best boards anyone’s ever seen. You should by all means pin things that you are interested in and that help you express what you’re feeling. If you can remember that, you’ll find Pinterest to be far more fun and exciting.
Conclusion:
What’s your secret for driving traffic to your Pinterest boards? And how do you use those boards to drive visitor with Pinterest to your revenue-earning website? Leave your comment below.
Hi. Aarushiana Singh is a para medical professional who is an expert of management and hospitality . She has completed B.Sc (computer science ) and BAMS from Calcutta University . Finally, she has completed MA (Journalism) from AIMT New Delhi Media Management , Speaker, Writer and Photographer. Inspired to make things looks better.
0 comments:
Post a Comment